Quiksilver
This is a rebranding of the Quiksilver brand. For this project, I favored an approach based on simplicity and modernity.
The basic elements of the original logo were redesigned into geometric shapes, keeping the idea of a wave passing over a mountain, the symbol of the brand's two main activities. The contours of the logotype have been rounded to balance its geometric appearance, while the typography has been revisited to welcome a bold sans-serif font.
These choices were motivated by the objective of consolidating the image of quality and trust associated with the brand.
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Fictitious project
Jungle
The brief here was to create a 360° campaign for the launch of the Jungle vegetarian restaurant in Lyon, whose visual identity already existed.
The restaurant's concept was that of a place for living and sharing, offering bistronomic cuisine and targeting mainly the upper socio-professional category.
To answer this brief, I kept the green of Jungle's visual identity for a touch of elegance. To this, I added yellow, coral orange and light green to bring balance and give a colorful, and ultimately warmer feel to the restaurant. The choice of rounded typography for the titles reinforces this warmth, adding a sense of comfort. Finally, to give it a slightly playful feel, I've also inserted small illustrations here and there.
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Fictitious project
Album Jin
For this project, I had to choose an artist and create the visual identity for his or her future album and promotional material. Thus, I chose to work on the future album of Jin, member of the group BTS (방탄소년단).
For the vinyl cover design, I decided to highlight the vinyl's title using an inflate 3D effect on a restyled font.
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Fictitious project
Biennale de la danse
The aim here was to design a visual identity for the #IMMERSION program at the 20ᵉ Biennale de la danse de Lyon.
Although this event is centered on dance, the architecture students I was working with on this project had the idea of creating immersive spaces based on the years of creation of each dance presented in this program. So, for us, the main theme of this event was the 70s and 90s.
For this reason, I was strongly inspired by a key aesthetic movement of the 80s: Memphis design.
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Fictitious project
World of Work
Layout work for the “World of Work” magazine, addressing the theme of modern slavery for this issue.
This two-person project was subject to two artistic constraints. The first was the exclusive use of two colors. My partner and I opted for blue and red. The second was the integration of illustrations.
Working in pairs, my partner took charge of the illustrations, while I handled the layout.
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